The Apple website has a very futuristic techy look which works well with the brand. There is a lot of white space on the website  that allows the viewer to cherish and pay attention to the products Apple has to offer. The first thing seen is a holiday design to try to convince the viewer that Apple is the best gift a person can give. The products are also arranged to look interesting to the viewer making them want to read more about the products. When you click on a product you see the options they offer and the countless things you can do with their products. Besides their devices they also offer other stuff that is promoted in the lower section of the website. 
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