The Ghirardelli Chocolate website has a holiday hero image to convince people the product can be a wonderful Christmas gift to give. It even has a discount next to the image to make it more convincing to buy the product. The logo is placed above the bar menu making that side look a little busy in a way. It is a very chocolaty website and having the blue and white brighten uod the website design. More than chocolate is advertised for example recipes and stores. I think having recipes on the website works really well because it interacts with the viewers and it gives them a reason to buy their products. The images of the food and drinks make the products more appealing to the audience. 
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