When you first open the lego website the first thing seen is a pop-up asking if you would like to go to the actual website or the website that has the online games. The shopping website is cute and fun. The popular items are seen along with other recommended items the viewer should buy. There are categories below the hero image work well and help the viewer find what they are looking for faster. Showing the product already built is a cool feature because it lets the viewers see what the final product will look like. The gaming side of the website is very kid-like. I remember when I was little and would play the computer games on my parent's laptop and the design lego has on that reminds me of the games I would play. The kid side is very crowded. I quickly looked at it because I did not like the design of that website. I thought it was overwhelming to look at but I wonder if kids find the website cool looking. 
Back to Top