In this project we were given company brand extension options and I decided to do the Ram Revolution ev truck. For this ad cmapign I created a magazine, social media, and billboard to promote the new all electric Ram truck. I went with a less is more approach when designing the campaign. I wanted the target audience to know they are still getting the tough and reliable Ram truck but electric. I chose to focus on the headlights and make them look LED to give it more of a electric look.dodgeofficialScan
